Apple CEO Tim Cook Rallies Staff on AI: 'Ours to Grab'

Apple CEO Tim Cook recently convened a rare all-hands meeting with employees following the company’s latest earnings report, using the forum to rally staff around Apple’s extensive artificial intelligence endeavors.

Addressing employees at Apple’s Cupertino, California, campus auditorium on Friday, Cook underscored the profound significance of the ongoing AI revolution. He reportedly told staff that the shift is “as big or bigger” than monumental technological advancements such as the internet, smartphones, cloud computing, and mobile applications.

According to individuals familiar with the meeting, Cook delivered a clear mandate, stating, “Apple must do this. Apple will do this. This is sort of ours to grab.” He further assured employees of the company’s commitment, adding, “We will make the investment to do it.” The CEO also hinted at an “amazing” pipeline of upcoming products, signaling a forward-looking vision for the tech giant.