AI Startup Perplexity Bids $34.5B for Google Chrome Amid Monopoly Push

Bloomberg

In a bold maneuver underscoring the escalating pressures on tech giants, AI startup Perplexity has reportedly made an unsolicited offer of $34.5 billion to acquire Google’s widely used Chrome web browser. Google, however, has swiftly rejected the bid, signaling its unwavering intent to retain control over one of its most strategic assets.

This aggressive overture comes amidst intense regulatory scrutiny on Google, particularly following a federal judge’s recent finding that the tech behemoth holds an illegal monopoly in the internet search market. The Trump administration has been actively pushing for Google to divest its Chrome browser as part of broader efforts to foster competition in the digital landscape.

For Perplexity, an AI-driven search engine that aims to challenge Google’s long-standing dominance in information retrieval, acquiring Chrome would represent a seismic shift. The browser, which commands an overwhelming share of the global market, is far more than just a gateway to the internet for Google. It serves as a crucial conduit for user data, an entrenched distribution channel for Google’s own search engine, and a foundational pillar of its broader advertising and services ecosystem. By controlling Chrome, Perplexity could bypass Google’s existing default search engine agreements and gain immediate, unparalleled access to a massive user base and valuable browsing data, potentially accelerating its ambition to redefine online search with conversational AI.

However, Google’s refusal to entertain the offer is entirely expected. Chrome is deeply integrated into Google’s sprawling digital empire, providing a vital layer of connectivity across its various services, from Android and Gmail to Google Maps and YouTube. Divesting Chrome would not only strip Google of a key competitive advantage but also significantly disrupt its data collection capabilities, which are fundamental to its targeted advertising business model. The browser’s strategic importance extends beyond mere market share; it is a critical component of Google’s ability to maintain its competitive edge and defend against emerging challengers.

While unsolicited bids are common in the corporate world, the public nature and timing of Perplexity’s offer suggest it may also serve as a strategic maneuver to amplify pressure on Google amidst its ongoing antitrust battles. By placing a substantial, albeit rejected, price tag on Chrome, Perplexity highlights the browser’s immense value and its central role in Google’s alleged monopolistic practices. This move could potentially galvanize regulators and public opinion, further complicating Google’s defense against antitrust allegations.

The proposed acquisition, though unlikely to materialize, underscores the growing intensity of the antitrust battles facing Big Tech. It reflects the willingness of upstart challengers like Perplexity to leverage regulatory momentum in their quest for market share, and it vividly illustrates that, in the evolving landscape of digital competition, even the most entrenched assets are now considered fair game for disruption.