Landbase acquires Adauris, unifying AI outbound & inbound marketing

Landbase, an emerging force in agentic AI, has announced its acquisition of Adauris, a startup specializing in generating custom intent signals through content creation. The San Francisco-based company finalized the deal on August 14, 2025, a move designed to significantly bolster Landbase’s foray into AI-native inbound marketing. This strategic purchase follows Landbase’s recent $30 million Series A funding round and reinforces its ambition to become the premier platform for unifying both outbound and inbound automation in the market.

Since its launch, Landbase has experienced rapid adoption, with the Adauris acquisition representing the latest in a series of initiatives aimed at expanding its platform capabilities and solidifying its leadership in the AI-driven Go-to-Market (GTM) category. Daniel Saks, CEO of Landbase, has championed a new software paradigm he terms “Vibe AI,” where users articulate their desired outcomes in natural language, and intelligent, autonomous systems execute the necessary steps to achieve those results, eliminating the need for complex interfaces or manual workflows.

Saks emphasized the strategic importance of the acquisition, stating that Landbase is “building the future of GTM: intelligent, connected, and deeply multimodal.” He added that the Adauris team brings the “technical depth and GTM insight to supercharge our inbound roadmap,” enabling the launch of “high-impact entry points like signal-based LinkedIn publishing” and laying the foundation for AI-powered marketing channels that will complement existing outbound capabilities. Adauris’s expertise in content-driven lead generation directly aligns with Landbase’s vision for a signal-based GTM approach. The Adauris team previously developed sophisticated high-intent signal infrastructure, which was deployed across various niche business-to-business (B2B) media networks. This infrastructure impressively generated over 10 million monthly impressions and identified more than 45,000 potential prospects daily.

These proven capabilities are now being seamlessly integrated into GTM-1 Omni, Landbase’s proprietary agentic AI model and orchestration engine. This integration is expected to unlock a new array of signal types, significantly enhancing both outbound and inbound marketing performance within the Landbase platform. The acquisition also brings a seasoned founding team from Adauris directly into Landbase’s leadership. Logan Underwood, formerly Adauris CEO, assumes the role of Landbase’s Head of Partnerships, tasked with expanding agency collaborations. Tina Haertel, Adauris’s former COO, now serves as Landbase’s Director of Product, overseeing the development of its inbound marketing solutions. Griffin Cook, Adauris’s former CTO, will lead engineering for Landbase’s inbound product line.

Underwood articulated the rationale behind joining Landbase, noting that the company is “solving a critical market pain point: providing a unified approach to GTM, and combining inbound and outbound into single omni-channel campaigns.” He added that the team “saw the power of Landbase as a customer and a partner, and the impact is undeniable.” The collaborative efforts have already yielded tangible results, with the Adauris team spearheading the development of Landbase’s first marketing-facing feature: an advanced tool for LinkedIn thought leadership posting. This feature empowers GTM teams to publish signal-based, brand-led content, monitor real-time buyer engagement, and effectively warm their target market, all directly from within the Landbase platform.

Tina Haertel highlighted the feature’s immediate value, explaining that while “everyone wants more visibility, most teams don’t know what to say or who’s listening.” She believes this new tool “makes it easy to publish with purpose and connect content to demand,” emphasizing that it is “just the beginning of Landbase’s inbound roadmap.” This LinkedIn publishing tool is merely the first of several new marketing features anticipated for the Landbase platform, as the company continues its evolution into a comprehensive operating system for GTM strategies. Future updates are expected to expand Landbase’s inbound capabilities further, incorporating additional publishing channels, more granular engagement analytics, and advanced signal-based content automation, solidifying its position as a holistic solution for modern marketing.