Cuttable Secures $4.5M to Launch AI-Driven Creative Agency
Melbourne-based Cuttable has successfully secured an additional A$4.5 million in a seed extension round, elevating its total seed funding to an impressive A$10 million. This latest capital injection marks a significant milestone for the company as it officially launches what it champions as the world’s first AI creative agency specifically engineered for scaling online businesses. The funding round saw continued strong support from existing lead investor Square Peg and Rampersand, with new participation from Brand Fund, the venture capital arm of innovation studio Previously Unavailable.
Cuttable, co-founded by tech visionary Sam Kroonenburg (known for co-founding A Cloud Guru, which sold for over $2 billion), alongside Jack White (co-founder of Sunday Gravy) and former Swisse marketer Ed Ring, aims to revolutionize how e-commerce brands approach digital advertising. Their innovative, fully automated platform is designed to generate hundreds of on-brand, performance-ready advertisements in mere minutes, a process that traditionally takes weeks or even months. This AI-driven solution promises to bridge a critical gap for small to medium-sized online businesses, which often grapple with limited resources and expertise in creating impactful ad content for platforms like Facebook and Instagram.
The company’s platform, which combines advanced automation with creative expertise, empowers in-house marketing teams—even those without a deep technical background—to effortlessly produce high-quality campaigns. Sam Kroonenburg, who also serves as co-CEO alongside Jack White, emphasized the transformative potential, stating, “Cuttable represents a new frontier in advertising, where technology and creativity converge to deliver unparalleled results for marketers and agencies.” He further noted that the opportunity to leverage automation and AI in advertising was too compelling to pass up.
The substantial investment underscores the confidence investors have in Cuttable’s disruptive model. Paul Bassat, co-founder and partner at Square Peg, has joined Cuttable’s board, highlighting his firm’s excitement in backing the team’s vision to fundamentally reshape how brands acquire customers. Bassat lauded the founders’ “deep domain expertise, tech acumen, grit and laser focus on using AI.” Taryn Pieterse, a partner at Rampersand, echoed this sentiment, noting that Cuttable offers a compelling new solution with the potential to transform how agencies and marketers advertise on digital platforms. This latest funding round reportedly values the Melbourne startup at A$44.5 million.
Since its launch in early 2025, Cuttable has already seen significant adoption, with over 50 e-commerce brands integrating its platform. Notable early adopters include major players like Catch.com.au, OnePass, Medibank, Powershop, Penfold’s, and DiDi, alongside growing brands such as Frank Body, Bare Leather, St. Ali Coffee, and Bondi Active. The newly secured funds are earmarked for accelerating Cuttable’s global expansion, particularly targeting the robust e-commerce markets in Australia and the United States, as well as for further developing its core AI and advertising capabilities. This move positions Cuttable at the forefront of the burgeoning AdTech sector, where AI is increasingly redefining the landscape of digital advertising.