GoodShip Raises $25M to Accelerate AI in Freight Management
GoodShip, a pioneering force in freight orchestration, has successfully closed a $25 million Series B funding round, marking a significant leap forward in accelerating the artificial intelligence (AI) era of freight management. The investment, led by Greenfield Partners, saw strong participation from returning investors including Bessemer Venture Partners, Ironspring Ventures, Chicago Ventures, and FUSE VC. This latest infusion of capital brings GoodShip’s total funding to over $40 million, underscoring robust investor confidence in its vision to modernize a trillion-dollar industry still heavily reliant on traditional, often manual, processes.
At its core, GoodShip is transforming how enterprise shippers manage their complex freight networks. The company’s platform serves as a modern operating system for transportation, designed to unify fragmented supply chain data and replace cumbersome spreadsheet-based workflows. By centralizing planning, procurement, and performance management, GoodShip provides real-time visibility and enhanced control over freight operations, moving teams from reactive firefighting to proactive, data-driven decision-making.
The Series B funding follows a period of remarkable growth for GoodShip, which reported a more than tenfold increase in revenue in 2024. The platform is now trusted by dozens of North America’s largest enterprise shippers, including industry giants such as Tropicana, KeHe Distributors, Kellanova (formerly Kellogg Company), and KBX Logistics, a Koch Industries company. These customers have reported tangible benefits, including a 3-5% reduction in transportation spend relative to the market and a notable 20% decrease in late shipments, translating into millions of dollars in annual savings. Andrew Dafnos, Director of Supply Chain at KeHe Distributors, affirmed that GoodShip has “transformed our transportation procurement into a faster, more automated, and fully data-driven process.”
The newly secured capital will primarily fuel the expansion of GoodShip’s platform capabilities and accelerate its investment in AI. The goal is to deepen decision support, streamline workflows, and advance towards fully automated freight execution. Ryan Soskin, co-founder and CEO of GoodShip, emphasized this strategic direction, stating, “For too long, freight management has been a black box—decisions made reactively and data scattered across countless systems. GoodShip changes that by unifying data, surfacing the insights that matter, and giving teams smarter, more automated ways to procure and optimize their networks.” To support this growth, GoodShip is expanding its team and has established a new headquarters in Bellevue, Washington.
The investment from Greenfield Partners, an Israel-based firm known for backing early-growth stage technology companies with a focus on achieving global scale, highlights the broader industry shift towards intelligent logistics. Greenfield Principal Itay Inbar noted that GoodShip is “redefining a trillion-dollar industry with a novel approach and rapid AI innovation.” Returning investor Bessemer Venture Partners, with its deep expertise in supply chain software, further validates GoodShip’s market position and potential.
This funding arrives at a crucial time when the freight and logistics sector is undergoing a profound transformation. AI is increasingly recognized as a vital tool for moving from reactive to proactive operations, offering benefits like optimized route planning, intelligent fleet management, and predictive maintenance. By leveraging AI to unify procurement and visibility, GoodShip is poised to solidify its position as a leader in freight orchestration, empowering shippers to navigate the complexities of modern supply chains with unprecedented efficiency and control.