Disney's 'Andor' Emmy Push Features Zine & AI-Proof Script Strategy
As the Emmy Awards draw near, Disney is intensifying its campaign to ensure Andor receives due recognition, particularly with its impressive 14 nominations. Beyond the recent release of the script for “Welcome to the Rebellion,” one of the acclaimed series’ second-season episodes, the studio is leveraging strategic press outreach, spearheaded by a unique promotional “zine” titled REBELIÓN.
This specially curated publication, as described by Disney, serves as a celebration of the show’s significant Emmy nominations, while also honoring the dedicated filmmakers, talented cast, and skilled craftspeople who brought the Star Wars prequel to life. Copies of REBELIÓN have already been distributed to key press outlets and awards voters, aiming to sway opinion ahead of the ceremony. While a now-deleted social media post indicated limited physical copies were available for Los Angeles residents at select venues like Atwater Village’s Secret Headquarters and Echo Park’s Stories and Heavy Manners Zine Library, a digital version has been made accessible to a wider audience.
Within the pages of REBELIÓN, fans and voters can discover a compelling pitch for Andor’s anticipated second season, alongside striking propaganda posters featuring pivotal characters such as Cassian Andor himself, Mon Mothma, and the enigmatic Ghor. The zine also offers a glimpse into key Imperial characters and showcases early concept art, providing a deeper dive into the creative process behind the critically acclaimed series. Further amplifying the promotional push, showrunner Tony Gilroy recently made an appearance at a pop-up event hosted at West Hollywood’s Kiosk-O-Thèque, directly engaging with attendees and reinforcing the show’s narrative and themes.
The release of REBELIÓN is notable not just for its content, but also for its potential as one of the final pieces of Andor-related media before the series concludes. While a physical release for the second season is anticipated, and an official art book is slated for May 2026, fans hoping for full script publications may be disappointed. Showrunner Tony Gilroy has previously stated there are no plans to release the complete series scripts, citing a deliberate decision to safeguard the show’s integrity against potential misuse by generative AI models. This stance highlights a growing concern within the creative industry regarding intellectual property in the age of artificial intelligence.
As the industry awaits the Emmy Awards ceremony on Sunday, September 14, all eyes will be on whether Andor’s meticulous craftsmanship and compelling narrative will translate into significant wins, solidifying its place as a standout in the Star Wars universe and a critical success story.