Samsung launches 115-inch Micro RGB TV with AI-powered color
Samsung has officially unveiled its first television featuring the company’s new Micro RGB backlight technology, a significant stride in display innovation. Initially showcased at CES 2025, this 115-inch model is now making its debut in South Korea, priced at over $32,000 (approximately KRW 44.9 million). While this initial launch is limited, Samsung has confirmed plans to introduce the display to the US market next, followed by a broader global rollout that will include a wider range of screen sizes.
The Micro RGB technology represents a notable evolution from existing Mini LED backlights. Traditional Mini LED displays rely on an array of tiny white or blue LEDs positioned behind an LCD panel to illuminate pixels. In contrast, Samsung’s Micro RGB backlights utilize an ultra-fine pattern of individually controlled red, green, and blue LEDs, each measuring less than 100 micrometers. This microscopic precision allows for an unprecedented level of control over illumination. Powering this advanced backlight is Samsung’s Micro RGB AI engine, which the company asserts can analyze each frame in real-time, automatically optimizing color output for a more lifelike and immersive picture. This granular control promises improved color accuracy and superior contrast by precisely adjusting the intensity of individual LEDs, even enhancing the vibrancy of dull scenes to make them appear more vivid and engaging.
Beyond its technical prowess, a crucial advantage of Micro RGB technology lies in its manufacturing cost efficiency compared to MicroLED TVs. While the new 115-inch Micro RGB model carries a substantial price tag, it is considerably more accessible than Samsung’s current 110-inch MicroLED TV, which retails in the US for $150,000. This suggests Micro RGB could serve as a more commercially viable premium display solution, bridging the gap between high-end LCDs and ultra-premium MicroLEDs.
This new 4K television is packed with features designed for a premium viewing experience. It boasts a 144Hz variable refresh rate, ideal for smooth, tear-free gaming, alongside AI upscaling to enhance lower-resolution content. The display supports HDR10+ for vibrant high dynamic range visuals and includes a robust 70-watt 4.2.2 speaker setup with Dolby Atmos support for immersive audio. Connectivity options are comprehensive, featuring four HDMI 2.0 ports, a pair of USB-A ports, Wi-Fi, and Bluetooth. Furthermore, the TV can function as a Matter controller, integrating seamlessly into smart home ecosystems, and offers the ability to sync its on-screen colors with Philips Hue smart lighting for an extended ambient experience.
Samsung is not alone in pursuing this advanced approach to LED backlighting. Earlier this year, Sony demonstrated its General RGB LED Backlight Technology, which similarly employs backlight zones composed of red, green, and blue LEDs. At CES 2025, Hisense also unveiled its 116-inch TriChroma LED TV, featuring a backlight made of individual RGB LEDs controlled by its new RGB Local Dimming Technology. While Hisense claims its TV can reproduce an impressive 97 percent of the BT.2020 color space, Samsung asserts that its Micro RGB technology surpasses this, achieving 100 percent reproduction of the BT.2020 standard. If validated, this would position Samsung’s new offering as one of the most color-accurate televisions available to consumers, potentially setting a new benchmark for visual fidelity in the home entertainment market.